Project Overview

Borjomi, the most renowned beverage manufacturer in Georgia and a global leader in premium mineral water, continues to innovate through its subsidiary, MyWaterShop. This company specializes in delivering high-quality bottled water straight to consumers, emphasizing convenience and reliability. To strengthen its brand image and engage its audience, MyWaterShop sought a premium 3D advertisement that would communicate their core values of purity, innovation, and excellence.

Objectives

• High-End 3D Visuals: Develop a visually stunning 3D advertisement that reflects MyWaterShop’s premium branding.

• Brand Consistency: Ensure seamless alignment with Borjomi’s iconic identity while giving MyWaterShop a distinct visual voice.

• Engagement & Storytelling: Create a compelling narrative that highlights the convenience, purity, and refreshing nature of MyWaterShop’s services.

• Technical Excellence: Push the limits of CGI and motion design to produce a hyper-realistic and engaging ad.

Challenges

• Maintaining Borjomi’s Legacy: The visuals had to align with the sophisticated image of Borjomi while making MyWaterShop stand out.

• Complex 3D Simulations: Achieving photorealistic water dynamics, lighting, and reflections required precise attention to detail.

• Short Turnaround Time: The project had a tight deadline, requiring efficient workflow management without compromising quality.

Approach

1. Concept Development

   • Conducted research on Borjomi’s and MyWaterShop’s brand aesthetics to craft a unique yet aligned visual direction.

   • Designed a storyboard showcasing water’s journey from nature to the consumer’s home, symbolizing purity and reliability.

2. 3D Modeling & Animation

   • Created hyper-detailed 3D models of water bottles, packaging, and dynamic fluid simulations for realism.

   • Developed smooth animations that seamlessly blended product visuals with a premium cinematic feel.

3. Lighting & Rendering

   • Implemented advanced lighting techniques to enhance transparency, reflections, and the crisp, refreshing appeal of water.

   • Optimized rendering to ensure high-quality output within the given time constraints.

4. Final Composition & Delivery

   • Integrated branding elements and typography to reinforce MyWaterShop’s identity.

   • Delivered a polished, high-resolution 3D advertisement ready for digital and social media campaigns.

Results

✅ Elevated Brand Perception: The high-end 3D visuals reinforced MyWaterShop’s image as a premium, innovative water delivery service.
✅ Seamless Brand Alignment: Successfully maintained Borjomi’s luxurious and iconic brand identity while giving MyWaterShop a fresh, modern appeal.
✅ Positive Client Feedback: The MyWaterShop team was highly impressed, praising the project’s creative vision, execution, and visual impact.